Tiny bubbles lipton12/30/2023 ![]() “We wanted someone who embodied the spirit of the brand. The band, jealous that the director finds them ebullient but not her. Undeterred, she shows up on set again and again to try to convince the director that she deserves the role. Tea but gets fired because she just isn’t bubbly enough. New digital content includes a series of short videos featuring Snow, in which she auditions for the part of spokesperson for the new Linda Bethea, senior director of marketing, who was at the March 20 event, tells Marketing Daily that the brand is giving out over a million samples as part of the grassrootsĮffort that has put the brand at Sundance and this year's SXSW. ![]() ![]() At the installation and at events around the country Lipton is giving out samples and cans of the Sparkling Iced Tea, which comes in lemonade, raspberry and peach. Those feature “Pitch Perfect” star Brittany Snow and the band American Authors, whose interpretation of the ’60s-era folk hit “Tiny Bubbles” is theĬampaign’s anthem. The tour, which will visit events around the country, is part of a campaign that has been running for several weeks that includes advertising, consumer experiences, and social videoĮlements. The screen, technically a nano-optical particle diffusion screen, was positioned in front of a lounge area that Lipton did as part of the installation. What passersby see are people who appear to levitate while holding cans of the new beverage, an effect that mirrors the TV ad creative for the new Screen impregnated with photo-excitable particles. The grassroots national tour, under Lipton's “Be More Tea” campaign, centers on a installation that uses a wall-sized transparent projection Tea brand Lipton pouring the bubbly in Grand Central Terminal’s Vanderbilt Hall last Friday as part of a grassroots program to promote its new, category first, carbonated Sparkling ![]()
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